Getting the best out of Shows and Fayres

BE PREPARED! Have your goods all packed, your promotional material ready in good time…not still working on it at 11.00p.m. the night before!

Setting up your stall

Be ready before the show opens! Table dressing Displaying goods to their best advantage Clear pricing policy Special Offers and discounts Limited time offers Use of the word FREE Literature Banners, boards and signs

Yourself

First Impressions count! Talk to your customers Talk to your POTENTIAL customers Be Upbeat - Act busy, approachable, excited and HAPPY Never just sit and stare, with or without folded arms… Every show has it's slow periods, use this time wisely to network

Promotional Banners, Boards and Posters

Can you read them clearly? …From across the room? Do they pass the 'So what?' test? Are you making the most of 'Media' exposure? Do they tell your customers how your goods and services will BENEFIT them? Do they look professional?

The final test - If you were a customer coming in through the doors, what would you think?

Don't be afraid to ask the opinion of fellow stallholders!