Opportunities
for FREE promotions
None
of us have a huge advertising budget, so targeting our advertising
is a priority. Any opportunities for 'Free' promotion should be
firmly grasped with both hands! It is still important to ensure
that the RIGHT message goes to potential customers, but LESS important
is the feedback quantity - after all, it is free.
Opportunities
for free advertising
| |
- Cross
promotions with similar businesses
- Networking
- This is a huge opportunity!
- Weblinks
- Literature
placement
- Being
Bold
|
|
That
last one deserves a little explanation…as my mother says -
"if you don't ask, you don't get"
For
example:
When
I was newly qualified in Indian Head Massage I needed customers.
I also needed a bank account. I offered my business advisor at
my bank a free treatment to show here what it was all about -
that freebie resulted in paid for business!
I also offered
to give free 'Taster' treatments at my children's primary school
at their Christmas Fayre which resulted in more paid for business.