Opportunities for FREE promotions

None of us have a huge advertising budget, so targeting our advertising is a priority. Any opportunities for 'Free' promotion should be firmly grasped with both hands! It is still important to ensure that the RIGHT message goes to potential customers, but LESS important is the feedback quantity - after all, it is free.

Opportunities for free advertising

 
  • Cross promotions with similar businesses
  • Networking - This is a huge opportunity!
  • Weblinks
  • Literature placement
  • Being Bold
 

That last one deserves a little explanation…as my mother says -
"if you don't ask, you don't get"

For example:

When I was newly qualified in Indian Head Massage I needed customers. I also needed a bank account. I offered my business advisor at my bank a free treatment to show here what it was all about - that freebie resulted in paid for business!

I also offered to give free 'Taster' treatments at my children's primary school at their Christmas Fayre which resulted in more paid for business.

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