Producing Effective Literature

First Impressions are lasting impressions. Our business literature, whether it is leaflets, business cards, brochures, advertisements - or even our website - are out there 24 hours a day promoting us.

There are an infinite number of ways to write and present all this stuff - but here are a few simple rules:

SPELECHEK EVRYTHIGN
…And then check it again, by reading it aloud to make sure it makes sense. There are lots of helpful tools out there to help with punctuation and grammar.
Get someone else to check it too.
K - Keep
I - It
S - Simple
S - Stupid
Do not try to cram too much in!
Be BOLD to make it stand out
Professionally printed material ALWAYS looks better than inkjet. Buy the best you can afford…
…But…Do not buy huge quantities until you are sure it is working!
Change it every now and again
Have different flyers for different aspects of your business

And the last and most important point-

DOES YOUR LITERATURE PASS THE 'SO WHAT?' TEST?

I am just as guilty of doing this as most of us, but I am getting better!

Remember that the most important thing is to sell the BENEFITS not the FEATURES of your product or service